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About

alison-profile4I’m Alison – internet geek, cricket lover and wannabe triathlete.

I started DIY Wedding Stationery supplier The Wedding Crafter from my spare bedroom in 2004, growing it to become a major wedding crafts brand and developing it from a one-person business to employing 5 staff. In 2011 I sold the businesses and now work as a freelance marketing consultant under the name Paprika Marketing.

I also write for and edit a blog for wedding industry professionals, Wedding Business Success.

I live in Manchester with husband Simon and Lyra the cat. Outside work I enjoy crafting – my current favourite is dabbling with mixed media collage and I love flower arranging. I’m also a mad cricket fan and also enjoy Gilbert & Sullivan operettas.

In 2015 I was diagnosed with breast cancer (but this is most definitely not a cancer blog) and I’m currently training for my first triathlon.